Digital Ads
Designer: Sam Deeb
Software: Adobe Illustrator, Photoshop
Deliverables: 3 Responsive Web Banners (728×90, 300×250, 320×100)
Less Lethal Protection
In spring 2025, I designed a slick digital ad suite for Less Lethal Protection LLC.—leaderboard, medium rectangle, and mobile banners—that balances authority with clarity. I wrote punchy taglines (“Protect. Deter. De-escalate.”), used Oswald and Roboto for instant impact, and integrated a high-res Byrna launcher render alongside a bold red “Learn More” CTA. I tied it all together with a tight navy-red-white brand system and delivered optimized PNGs/SVGs for seamless client handoff.
Wellpoint GIC Annual
In spring 2025, I created a clean, on-brand suite of three web banners (300×250, 728×90, 320×100) to promote Wellpoint’s GIC annual enrollment on itemlive.com. I used Roboto for punchy headlines (“GIC annual enrollment is here”), leveraged Wellpoint Blue and white backgrounds, and added a bold red “Learn more” CTA. All ads were delivered as sub-100 KB PNGs at 2× resolution for seamless desktop and mobile deployment.